Society Gists

As Nigeria celebrates its 64th Independence anniversary this October, Sharebeta—a proudly Nigerian marketing communications and audio-visual production company—is taking bold strides toward shaping the future of the industry. In line with its vision to drive innovation and connect brands with consumers, Sharebeta has announced its acquisition of Ace Sports Marketing, further solidifying its leadership position and unlocking new opportunities in untapped markets.

Ace Sports Marketing specializes in creating dynamic connections across diverse platforms, bridging the gap between brands and audiences through strategic and cultural alignment. Their expertise spans rights management, sponsorship, and campaign evaluation, delivering bold and innovative ideas that seamlessly come to life across sectors. Their comprehensive solutions include brand activations, digital programming, sports marketing, and experiential strategies, making them a sought-after partner in the industry.

This acquisition enables Sharebeta to leverage Ace Sports Marketing’s extensive reach to engage audiences through immersive, impactful experiences that drive business results and foster lasting consumer relationships. The synergy between these two companies will push the boundaries of what’s possible, ensuring that Sharebeta continues to deliver exceptional value in a competitive market.

At the core of Sharebeta’s story is a strong commitment to nation-building. From its humble beginnings, the company has grown into a major player in Nigeria’s economic landscape, managing iconic brands like Heineken, Tiger, and Fan Ice, while also collaborating with global giants such as the London Stock Exchange and Bank of America.

Reflecting on this milestone, Martin Uro, Managing Director and CEO of Sharebeta, shared, “Our journey mirrors the Nigerian experience—resilience, creativity, and perseverance. As we celebrate our nation’s 64th Independence anniversary, we are proud to be a Nigerian company that believes in the limitless potential of our country. With the acquisition of Ace Sports Marketing, we’re excited to expand our footprint and deliver even greater value to brands.”

Addressing the critical importance of user experience (UX) and user interface (UI) development, Uro emphasized, “In today’s digital landscape, both UX and UI are essential. They ensure that our advertisements and solutions not only capture attention but also provide seamless, engaging experiences. Sharebeta remains committed to delivering innovative services that meet the evolving needs of our customers.”

Sharebeta’s continued growth has been fuelled by its ability to adapt and seize new opportunities—much like Nigeria’s own progress over the past six decades. The company’s proactive approach to investing in local talent, fostering creativity, and empowering young Nigerians aligns with its mission to contribute to national development.

A key element of this mission is Sharebeta Arewa, the company’s Northern-focused initiative. This project highlights how creativity can foster unity in Nigeria’s richly diverse cultural landscape. Through Sharebeta Arewa, the company is closing the gap between brands and consumers in the North, proving that creativity can be a powerful tool for nation-building and social cohesion.

Sharebeta remains optimistic that government policies will continue to support SMEs in the creative industry, which will not only foster further growth but also create more opportunities for businesses like Sharebeta to thrive and contribute to Nigeria’s development.

With the acquisition of Ace Sports Marketing, Sharebeta is not only expanding its reach into sports and experiential marketing across Nigeria but also deepening its commitment to fostering unity through culturally resonant brand experiences. Despite economic challenges, Sharebeta is well-positioned for continued growth, delivering innovative solutions while promoting unity and progress across the country.

As Nigeria enters its 65th year of independence, Sharebeta looks to the future with optimism and determination. Uro adds, “At Sharebeta, we are inspired by the resilience of our country. By staying true to our roots while embracing bold innovations like the Ace Sports Marketing acquisition, we are confident we can build a stronger, more prosperous Nigeria.”

With every new partnership and solution, Sharebeta continues to lead by example, proving that a proudly Nigerian company can not only compete globally but also drive the nation’s economic and cultural progress. This acquisition marks an exciting new chapter as Sharebeta elevates sports marketing and brand experiences to new heights, helping shape a brighter future for Nigeria.