Society Gists

Lagos State University of Science and Technology (LASUSTECH) has appointed Dr Steven Anu’ Adesemoye as the new Ag. Head of Department, Mass Communication, effective 1st August 2024.
Adesemoye, a Senior Lecturer in the Department of Mass Communication, brings a wealth of experience in screen and culture, public relations, and narrative media production to his new role. At different times, he was the acting public relations officer and assistant dean for student affairs at the legacy institution, Lagos State Polytechnic.
“I am honoured to lead the Department of Mass Communication at LASUSTECH,” Dr Adesemoye said. “My vision is to position the department as a hub for innovation and excellence in media education, research, and industry collaboration.”
Dr Adesemoye plans to develop strategic partnerships with media organisations, introduce new technology-driven teaching and curriculum reforms to enhance students’ employability and promote research in emerging trends in digital communication, algorithmic consumer culture, data mining/visualisation, neurocinematics, and film tourism.
“My goal is to create a department that is responsive to the needs of the industry and society,” he added. “We will work closely with media professionals, alumni from the legacy institution, and stakeholders to ensure our students are equipped with the skills and knowledge required to succeed in the rapidly changing media landscape.”
On his plans for students, Dr Adesemoye said, “I am committed to providing a supportive and inclusive learning environment that fosters creativity, critical thinking, and innovation. We will encourage students to explore new ideas, take risks, and develop their unique voice in the media.”
He worked at Digital Interactive Media (DIM) and Origin 8 Format as the Chief Operating Officer/TV Content Director, directing the Next Movie Star Reality TV show and the Supermom reality TV show in Nigeria and Ghana. He also directed Distance Learning Dramas of Nigeria Urban Health Reproductive Initiative (NUHRI)- a John Hopkins Centre for Communication Programme, and other documentaries for ARDA DCI.
He is a Fellow of the Business Journalism Professors at the Donald W. Reynolds National Centre for Business Journalism at Walter Cronkite School of Journalism and Mass Communication at Arizona State University and a fellow of the Knight Centre for International Media Workshop at the University of Miami, School of Communication, Florida, United States of America.
He has numerous academic publications, awards and honours to his credit. He is also a member of notable local and international professional bodies.
Steven’s areas of research interest include but are not limited to neurocinematics, film ‘audiencing’, film tourism, glocalised pop cultures and paranormal depiction in films.