Society Gists

In the dynamic world of business and politics, some individuals manage to transcend regional and ethnic boundaries to become influential figures.

One such individual is Bestman Nze-Jumbo, a Lagos-based socialite and the founder of Image Expression, an experiential marketing firm that has grown into a leading player in the Nigerian Marketing industry.

His ability to blend business acumen with security expertise has made him an invaluable asset to political leaders, religious figures, and governors across the region.

That the experiential marketing and alternative security expert is one of the loyal individuals to Governor Babajide Sanwo-Olu and President Bola Tinubu isn’t news to those who know his close circuit.
Despite not being a member of the cabinet, the level of Nze-Jumbo’s loyalty towards his principal has continued to surprise several individuals.
Nze-Jumbo, who was one of the private individuals at the forefront of the re-election bid of Sanwo-Olu would readily tell anyone that cares to listen about his reasons for supporting the Lagos governor.

He established Image Expression, as an experiential marketing firm, quickly gaining a reputation for delivering creative and impactful marketing solutions. His firm specialized in creating memorable brand experiences for clients, leveraging cutting-edge strategies in digital marketing, event management, and public relations.

As his business flourished, Nze-Jumbo’s keen understanding of human behavior and his flair for strategic partnerships allowed him to expand his reach far beyond the marketing industry.

The firm’s success was underpinned by Nze-Jumbo’s knack for identifying emerging trends, coupled with his relentless pursuit of excellence. As his profile grew, so did his influence, opening doors to opportunities in other sectors, particularly security and political consultancy.

In a region as complex and politically charged as Nigeria, where security concerns often intersect with political dynamics, Nze-Jumbo’s understanding of both the security landscape and the intricacies of Nigerian politics proved invaluable.

His services include risk assessment, political campaign security management, and advising leaders on how to secure their personal safety while navigating the sometimes volatile political environment.

Irumole as he’s fondly called has a deep understanding of political and social contexts, combined with his vast network of influential contacts, made him a sought-after advisor. Nze-Jumbo’s ability to bridge the gap between security expertise and political strategy made him an essential figure in the political calculations of many state governors, lawmakers, and religious leaders who seek to protect themselves and their interests in a complex and often unstable environment.

As an Ibo man from Southeastern Nigeria, Nze-Jumbo’s rise to prominence in Southwestern Nigeria is particularly noteworthy. Ethnic and regional boundaries in Nigeria can sometimes serve as significant barriers to success, especially in political and business circles.

However, Nze-Jumbo’s professionalism, expertise, and ability to build strong relationships have allowed him to transcend these barriers.

His influence among Yoruba political leaders and other key stakeholders in the southwest is a testament to his exceptional diplomatic skills and cultural sensitivity.

Rather than seeing his Ibo heritage as an obstacle, Nze-Jumbo has leveraged it as a unique asset, cultivating cross-cultural alliances that have propelled his career forward. His success in the southwest has helped redefine the notion of regional and ethnic loyalty in Nigerian politics, demonstrating that merit and capability should take precedence over ethnic considerations.

His marriage of over 20 years with Yeye Atinuke Jumbo-Nze from Ogere Remo in Ogun state is a further testament to his detribalised configuration.

The former youth international footballer who holds the chieftaincy titles of Otunba Fiwagboye of Agudaland in Ikeja and the Otun Atunluse of Ibogun in Owu kingdom is also the President of TeamNigeria4Change.

His consultancy services have expanded to include advice on electoral strategies, political risk management, and crisis communication.

Bestman Nze-Jumbo’s story serves as an inspiring example of how entrepreneurship, strategic diversification, and cultural diplomacy can lead to success in complex, multi-faceted environments. His journey highlights the importance of adaptability and a keen understanding of local contexts, whether in business, security, or politics.

As he continues to expand his influence, Nze-Jumbo is truly a force to reckon with, both in the boardroom and in the corridors of power.