Society Gists

As part of efforts to promote a green and healthy environment and empower communities, Rite Foods Limited, makers of Nigeria’s favourite Bigi drinks, Rite sausages and leading energy drink brand, Fearless, has trained 30 youths in Ilashe Community of Lagos State.

The initiative also involves the federal Ministry of Labour and Employment which identifies areas or communities where they can train people and enhance their skill sets to be better employed and earn a living so they can make an impact in their community.

The initiative termed ‘Rite on the Beach’ is a social enterprise by Pop Beach Club, which sets up recycling ecosystems in coastal communities that lack disposal infrastructure and have high rates of pollution and poverty. Local youths are trained in green jobs, environmental services, tourism as well as entrepreneurship to work in jobs created on the island and other coastal areas of Lagos.

With ‘Rite on the Beach,’ social plastics are prevented from getting into the ocean thereby stopping plastic wastes from destroying ocean life. Collection locations are set up and indigenes of the communities are employed to manage the ecosystems. The plastics collected are sent to the city to be recycled and the proceeds are used to provide scholarship opportunities for 300 primary school students while creating green jobs for youths in the community.

His Excellency, Mr. Alexander Ernst, Deputy Consul General of the Federal Republic of Germany to Nigeria, who was also chairman at the launch of the social enterprise commended Rite Foods Limited for promoting initiatives that have huge impact and help communities strive for better lives.